Bryce Etheridge

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Bryce is the connector at SWITCH, building trusted relationships with clients, trade partners, and local businesses to expand our reach and impact. With over six years of AV experience and 2 years at SWITCH, he is focused on one thing: making sure we are the first call when opportunity knocks.

Known for his energy, heart, and what some might call certified badass status, Bryce helps bring clients confidently into the ever-changing world of technology. He does it with education, integrity, and a whole lot of love because at SWITCH, we believe peace of mind is part of the product.

A proud husband and father, Bryce and his wife Maddie are raising four amazing kids. Jack is eleven, Blakely is six, Colby is three, and baby number four is arriving in December 2025. You will find him coaching their teams, swinging a golf club, or playing just about any sport that involves competition and connection.